In the product example, which are the three subscription tiers?

In the product example, which are the three subscription tiers?

• A. Starter, Growth, Enterprise
• B. Lite, Pro, Premium
• C. Basic, Premium, and Business
• D. Free, Pro, Enterprise

Answer: (C)

The idea being tested is how pricing is organized into levels, or tiers, that offer different sets of features at different prices. In this product example, the three tiers are Basic, Premium, and Business. This naming shows an ascending progression: Basic is the entry level with essential features, Premium adds more value, and Business targets higher-end needs with the fullest set of features. That’s why this set fits the example—the labels shown correspond to those three distinct levels. The other name sets are common in pricing discussions, but they don’t reflect the labels used in this particular example.

The idea being tested is how pricing is organized into levels, or tiers, that offer different sets of features at different prices. In this product example, the three tiers are Basic, Premium, and Business. This naming shows an ascending progression: Basic is the entry level with essential features, Premium adds more value, and Business targets higher-end needs with the fullest set of features. That’s why this set fits the example—the labels shown correspond to those three distinct levels. The other name sets are common in pricing discussions, but they don’t reflect the labels used in this particular example.